Blog
Where employee relations, media relations and crises intersect
No brand is immune to crisis. Take Wal-Mart for example. A few years ago, its customers were fed up. Many complained that visiting the store was unpleasant: Bathrooms were dirty, checkout lines took forever, and sales associates were scarce. In...
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Can Uber dig itself out of the #deleteuber hole?
Uber is facing a crisis this week after an ill-advised move over the weekend catalyzed many users to delete their accounts, and leaving Uber vulnerable to its scavenging competitors such as Lyft and Via. After the ridesharing service was seen as...
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Best Year Ever – Life of a Startup (Part 2)
It’s now been 6 years since Jim, Steve, and I founded Dynamic Signal- and we’ve had quite the adventure! Our once tiny team has grown to 150 people across the US and UK that I feel lucky to work with every day. We invented a category and built...
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How To Create An Employee Advocacy Program…In 5 (not so) Easy...
This blog about employee advocacy was originally posted on LinkedIn by Turner Roach, Social Media Marketing Manager at Deloitte. In October 2016, I had the opportunity to present a Teach Me How! session at the Marketing Profs B2B Forum in Boston....
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Two Things to Remember About Your LinkedIn Brand
Build your network and make yourself discoverable with LinkedIn. Your online brand is an essential indicator of who you are as a job candidate (and as an accounting and finance professional). Make sure your LinkedIn brand accurately conveys your...
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235,000 Jobs Added in February
The Latest From the BLS Employment Report: The second jobs report of 2017 showed that the economy continues to trend positively. The Labor Department reports that 235,000 jobs were added in February. The unemployment rate dropped slightly to 4.7...
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