Blog
What Arthur Blank’s Super Bowl Generosity Can Teach You About Boosting...
Let’s face it: there’s been very little in the news lately that has uniformly been met with applause. Yet Arthur Blank, a co-founder of Home Depot and current owner of the Atlanta Falcons, provided a rare exception recently: after the Falcons...
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Brands Weigh in On Immigration Sentiment and #DayWithoutImmigrants
The new political administration in the U.S has been in place for a month or so but has already put some brands in a tough spot in taking positions on political issues like immigration. Its hard to say whether its a good or bad thing but either way...
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4 Ways To Power A Team Of Storytellers With Employee Advocacy
We recently had the pleasure of co-presenting a webinar with LEWIS Global Communications. Our VP of marketing, Dave Hawley, was joined by Michael Brito, Head of US Digital Marketing for LEWIS Global Communications and author of several books,...
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Where employee relations, media relations and crises intersect
No brand is immune to crisis. Take Wal-Mart for example. A few years ago, its customers were fed up. Many complained that visiting the store was unpleasant: Bathrooms were dirty, checkout lines took forever, and sales associates were scarce. In...
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Can Uber dig itself out of the #deleteuber hole?
Uber is facing a crisis this week after an ill-advised move over the weekend catalyzed many users to delete their accounts, and leaving Uber vulnerable to its scavenging competitors such as Lyft and Via. After the ridesharing service was seen as...
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Best Year Ever – Life of a Startup (Part 2)
It’s now been 6 years since Jim, Steve, and I founded Dynamic Signal- and we’ve had quite the adventure! Our once tiny team has grown to 150 people across the US and UK that I feel lucky to work with every day. We invented a category and built...
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