Blog
Planning Your Content Campaign With Distribution in Mind
Great content marketing requires more than just great content; you need to also consider your audience and your distribution methods. If you aren’t crafting content with those two factors in mind, even the most fantastic article ever written...
Read More ›
5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over
Output is seductive. It feels great to crank out lots of content and call your strategy a success. But prolific doesn’t always mean effective. Marketers must resist the allure of vanity metrics to ensure their content actually resonates with their...
Read More ›
3 Ways to Bring Internal Communications Into the Modern Era
In 1899, the Philippine-American War was getting started, Bayer had just begun selling aspirin to the masses, and Lever Brothers in London created the first known employee suggestion box. Lever Brothers successfully introduced the concept of...
Read More ›
#EAmonthly: Show Me The Content
Every month we hand pick some great social posts for this series entitled “Show Me The Content.” It’s never an easy choice, but this month a few rose to the top. Check ’em out below. Unicredit Celebrating a company win is something every...
Read More ›
How to Build Employee Trust and Increase Business Performance
The 2016 Edelman Trust Barometer is a wake-up call for business leaders who have failed to consider the importance of employee trust. For the first time ever, we added specific questions to our global survey to collect data on employees’ trust in...
Read More ›
Wrap Up From Social Media Marketing World 2016
Last week we were in San Diego for Social Media Marketing World 2016, and by all accounts it was an amazing event. It was great to hear from so many marketing, communications, and social media professionals about how they plan to move their brands...
Read More ›