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All Onboard! How Isentia Drove 98 Percent Adoption for a New Communication Platform

The balloons! How could Gill Matthews forget those? It seemed like they were everywhere. “My little corner of the office was filled with these purple balloons,” recalled Matthews, the Marketing & CX Director at Isentia, a media intelligence and insights business with operations across Asia-Pacific. When she led the company-wide rollout of the Dynamic Signal […]
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