Becky Graebe vividly remembers two things about an Advanced Learning Institute conference in September of 2018 where she joined Danielle Guzman to deliver a presentation about mobilizing employees into authentic brand advocates. The room of 100 people was silent as Guzman described how Employee Advocacy helped make Mercer the talk of the 2018 World Economic Forum in Davos, Switzerland. What happened after they left the stage. “Danielle
